Work 1-1 with Gent Z to Develop Your Style, Confidence, Communication, Social Skills, Discipline and More...

If you’re on this page, I’m going to assume that you’re here because you want to be

a better man

The man who is always dressed sharp, and is treated with respect everywhere he goes. 

The man who wins the love of a traditional, feminine woman.

And is surrounded by a network of solid friends.

That kind of man would be consistent with his discipline and motivation.

And he would take action to help himself grow and improve.

He'd also surround himself with like-minded men on a similar mission.

What can I help you with?

Here are some of the skills my current clients are building with my 1-1 support

Confidence

Confidence is vital to achieve the career, love life, and social life you desire.

I help men build their confidence by breaking through limiting beliefs and developing their social skills with action steps and challenges in the real world.

Dating

I help men just like you navigate the complex world of modern dating.

We'll build a solid strategy to help you meet the high-value, feminine women you deserve, whether using dating apps or doing things strictly in-person.

Communication

Striking up conversations is hard, so is commanding respect in a room full of people.

I share everything that took me from a shy, mumbling introvert to a confident speaker who loves talking to strangers and making new connections.

Style and grooming

If you're reading this page, you probably already dress better than most men - but are you ready to take it to the next level?

I'll help you discover your individual style with pieces, colors, patterns and textures that send the right message about the man you are.

We can also help you establish a grooming routine that helps your hair, facial hair, and skin look their absolute best.

Discipline & accountability

It's very hard to make progress without discipline.

Yet this is something so many men struggle with.

In our community, we keep each other disciplined with regular check-ins and challenges.

We can even pair you up with an accountability partner!

That way, you don't fall off track again.

Social media

I built a 6-figure income of social media in just eighteen months, going from 0 to 100,000 subscribers on YouTube in under one year.

If you want to build an audience on social media, I'm happy to share the exact strategies that I attribute to my success.

I even offer my creative input so your brand, content, and business are as strong as they can be.

Everything in the program is led by me personally

So if you've already found my YouTube or Instagram videos helpful…

If I've already played even a small role on your journey so far…

It's hard to express just how life-changing this 1-1 experience could be for you.

I am here for your every step of the way, sharing not only my knowledge, but also my 1-1 time, energy, effort, and emotional investment into your success.

I also have the privilege of introducing you to a terrific bunch of gentlemen that will serve as your network and accountability group.

Wherever you are on your journey, you no longer have to go it alone!

I've created a program that helps men exactly like you achieve their goals

It works in three parts

Education

I am sharing everything I've learned about style, grooming, confidence, communication, dating and more.

And making it available to you as easily-digestible, action-based video lessons.

You'll get instant access to everything as soon as you come onboard.

1-1 Coaching

I am there with you every step of the way via regular 1-1 private video calls.

We'll develop a close-relationship of honesty and trust, making this experience completely personal to you.

I'm excited to meet you on our first call and begin working together.

Community

You can join a small group of like-minded men who are on the same mission as you - to improve themselves and become the kind of man others look up to.

Not only does this community provide a close-knit support group, but also an incredible feeling of camaraderie, and true accountability.

You'll soon have friends all over the world.

Education - giving you the information you are missing

Upon joining, you'll have instant access to my Modern Gentleman Blueprint.

This is an educational video series focussing on these six fundamental areas for a modern gentleman:

- Style and dress

- Grooming and self-care

- Communication and confidence

- Etiquette, manners, and chivalry

- Dating and attraction

- Networking and personal branding

I've created these modules to 'put my brain in your brain' and give you all of the information and knowledge you need to become your best self.

Coaching - my mentorship and guidance, every step of the way

This is not just a course, it is an experience with my 1-1 private coaching, where I personally help you to achieve your goals.

We meet regularly via video call to identify how we will achieve your specific personal goals and remove obstacles standing in your way.

This is all about making your experience in the program 100% personal to you - your goals, your situation, your challenges.

You will leave each call with action steps to take.

And in between our calls, you can message me anytime for extra-support.

I invest a lot of my personal time into your success.

Community - meet like-minded men who will keep you accountable

There is a small group of like-minded, growth-oriented men who are waiting to meet you.

We get together twice a week via video call to share progress on our goals.

We help each other overcome challenges and problems, and we hold each other accountable.

Some men in the group have even become each other's accountability partners, checking in with each other weekly, and even daily!

Right now, there is a serious lack of male spaces where guys can share their goals and struggles in a safe, high-trust environment.

My program offers exactly that.

"Am I really capable of changing?"

Perhaps you’re tired of not being the man you know you could be

The way you see me now - well-dressed, confident, articulate, living in a nice apartment in downtown Chicago and going on fancy dinner dates...

That was definitely NOT my life just a few years ago.

Frankly, I was probably similar to where you are now, or maybe even in a much worse starting point.

I have previously struggled with discipline, social confidence, and communicating properly.

And I certainly wasn't having much luck with the ladies.

That's why I'm so confident I can help you - and that's why the men currently in my program are getting great results.

Because I know what it is like.

And I wish I'd had a mentor and support group to help me get to where I am today.

It would have made the journey a lot quicker, and a lot more fun.

The old me

This is the old me. Zero discipline, getting ready to work a job I hated.

More on my self-transformation journey

This is a photo of me in my 'goth days.'

I know, this hardly looks like me! And in fact, you might barely believe it's me!

But I share this photo as an extreme example of what is possible when you dedicate yourself to a journey of self-improvement and self-transformation.

I know for a fact that if I hadn't taken huge steps over the last few years to improve my image, my professionalism, my confidence, social skills and online personal brand...

My life would look very, very different from how it looks today.

So take this as an extreme form of visual proof...

If I can level-up and become a better man

- you can do it too.

What is holding you back?

As men, we come hard-wired with a bunch of limiting beliefs. 

From our genes, our childhood, our adolescent experiences and even experiences in our adult life.

And when it comes to leveling up and becoming a better man, there are so many things that hold 99% of guys back.

Maybe for you it's...

- Fear of judgement

- Fear of feeling weird, or standing out

- Deep-rooted anxieties

- Believing you don't 'deserve' success

- Worrying about what others think

- People-pleasing tendencies, or 'nice guy' syndrome

Maybe it's YOU who is getting in your own way - procrastinating, feeling lazy, and not staying accountable to yourself?

Or you simply lack the knowledge, practice, and guidance to help you overcome the things that have held you back up to this point?

It's time to 'create your player'

You probably have an idea of the kind of man you'd like to become

For many of the men in my program, it's this 'James Bond' type.

- Confident, capable

- Well-dressed, elegant

- Respected, admired

When he walks into a room, everyone notices his presence

And when he speaks, everyone in the room listens.

What if we could help you become that man?

Just think...

What would that be worth to you?

Here are some well-known gentlemen who also underwent major self-transformations

Sean Connery

The sophisticated spy that you saw in movies like Dr. No and Goldfinger was not the same man who Sean Connery started out as. 

He was born to a working class family who lived in a slum on the wrong side of Edinburgh, Scotland.

As a young man, he worked through a series of odd jobs, including being a bricklayer and a truck driver.

Hardly sounds like the classic gentleman, right?

Now, when the opportunity came for Sean to play Ian Fleming’s James Bond on the big screen, he underwent a total transformation.

The director of Dr. No, Terrence Young, was his guide, and according to the Miss Moneypenny actress, Lois Maxwell:

“Terence took Sean under his wing."He took him to dinner, showed him how to walk, how to talk…

“Even how to eat."

Ralph Lauren

Ralph Lauren is another inspirational example.

Today, his name is synonymous with sophistication and class.

But it wasn’t always that way.

Born Ralph Lifshitz, he grew up poor in a Jewish neighborhood of the Bronx.

But Ralph was able to envision a different version of himself. 

Not the poor Jewish kid from the Bronx…

But a man of renowned style, elegance, romance, and business success.

The very fact that you know the name Ralph Lauren, and maybe even own some of his clothes, just goes to prove just how gigantic the impact of self-transformation can be. 

Here's one of my clients...

Before becoming my client, Michael was spending his days working from home in sweatpants, and his evenings at the local dive bar, sipping beers next to losers. 

Now, he gets compliments everywhere he goes on his sense of style, and his commanding presence. 

He is networking with some of the most powerful businessmen in Chicago, and getting invited to the most exclusive events and parties. 

Needless to say, women are blowing up his phone all the time to go out on dates, or just to come over to his bachelor pad. 

(^He thinks it's cringe that I wrote that, but it's 100% true!)

"Am I right for this program?"

This program is for men who care about improving themselves

Every man enters this program with a specific goal, or goals, in mind.

Your goal may be as simple as improving your style, or getting more disciplined.

Or it might be a little more complex, like developing more confidence, or finding your dream woman.

This is not a one-size-fits-all program, so whatever goals you have in mind, we can probably help.

You just need to have the right attitude and the WILL to make a change.

Men of all ages are welcome

Any man over the age of 18 is welcome to apply for the program.

Most of the men taking part are aged between 20 and 35, but we also have guys in their 40s and 50s in there and getting results.

As long as you still have room to grow, learn, and improve - that is more important than age.

Most men in the program are located in the United States, but we also have members in Australia, Europe, and the United Kingdom.

You do not need to commit hours of time a week

This program is designed to help with your life, not take time away from it.

If anything, participating in the program will help save time...

Because you're no longer wasting time making the same old mistakes, overthinking things, or going round in circles.

As long as you can commit 1-2 hours to attend a call with me and fulfill the action points I give you, I encourage you to apply.

As I explained, I used to make all the mistakes you're probably making now

I used to not know how to dress for the occasion in a way that flattered my body and accentuated my best features.

I used to waste HOURS on dating apps like a simp, going on dates with low value women.

I even used to struggle with my discipline - laying in bed until the early afternoon, and starting my day with a beer for breakfast!

Then again, most men fail to become that well-dressed, charismatic, sophisticated gentleman

So why are you currently doing what they do?

Imagine you learned how to dress well, carry yourself properly, and master social situations and dating…

And you became that most gentlemanly version of yourself…

Picture yourself, right now, no longer struggling to find the best clothes,

Picture yourself always looking like a million dollars. 

Imagine removing any social awkwardness, or lack of confidence. 

Imagine feeling so powerful it’s like you have everyone’s attention in the palm of your hand.

How would that impact your life in every area?

- Would it help you land that dream job? 

- Attract a high value, feminine woman?

- Live a happier, healthier life?

Are you ready to go ahead and become the man you deserve to be?

I’ve built a highly-focussed program that delivers all the information you need and support and guidance from me personally.

By the end of it, you’re ready to enter the world with a wealth of new skills, wisdom, and style.

But what you’re really getting isn’t just learning how to dress, or impress women on dates, or be more socially charismatic…

You’re getting control.

You’re gaining confidence.

And you’re finally going to unlock your inner gentleman.

All you need to do is apply the information you will learn and calmly follow the steps outlined in my Modern Gentleman Blueprint

Without wasting hours second-guessing yourself, seeking approval, or failing to see progress.

And no, the Gentleman’s Institution is not confusing or overly detailed.

It’s not snobbish, elitist, or judgmental. 

It’s a place where you will get instant access to the information you need + my personal guidance. 

If I can do it, why can’t you?

Remember, this used to be me!

And if Michael can do it, why can’t you?

"Can I join at a later date?"

The honest answer is, probably no.

I pride myself on providing the absolute best service to my clients, and I can only do that for a limited number of men at a time. 

That’s why I only let a tightly restricted number of new clients in per month, so that I can uphold such a high standard of service. 

I make that promise to you, just like I’ve made it to my other clients.

So for the above reasons, I will be closing this program for good when my community reaches a certain size. 

So don’t wait to join me.

But if you’d prefer to carry on in life without realizing your potential, I can’t stop you.

If you’d prefer to carry on struggling with a lack of confidence, social skills, or getting ignored by women - again - I can’t stop you from doing that.

What I can do, however, is help you to become that inner gentleman without any more wasted time, energy, and misunderstandings.

So, if you’d prefer to do things the easy way, then book your call. 

Schedule Your Complimentary Strategy Session Now:

Speak directly with James Lawley or a member of the Gent Z team about whether mechanical strategies are right for you. Book your complimentary one-to-one call: