As featured in
No man is meant to operate solo.
Men are designed to thrive in a community of other like-minded men.
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Throughout history, men have formed tribes, gangs, fraternities, organizations...
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But today, men are more isolated and disconnected than ever.
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Is it any wonder so many men are struggling?
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​Male networks are a historically-proven way to learn, grow, and form life-long friendships.
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Are you currently part of a thriving male network?
If not, it's time to change that.​​
Us men today face a set of challenges unique to this moment in history
Without the right guidance, support, and community, it is easy for you to fall short of your potential.
Wish you could have great connections, strong discipline,
and powerful confidence?
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Even if you struggle to stay motivated...
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Even if you don't know where to start
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Even if you keep self-sabotaging...
Men are not designed to thrive alone.
What you need is a system and a brotherhood that holds you accountable to
becoming the man you are meant to be.
That's where the Gentleman's Institution
comes in.
Become a member and you'll instantly get access to a network and community of like-minded men who care about improving their lives and embodying the gentleman standard.​
You'll be given the exact blueprint, the exact roadmap to follow to steer your future in the right direction and shape you into a man of discipline, sophistication, and integrity.​
The information and community waiting for you inside the Gentleman's Institution have taken me years to acquire.
Now, I'm giving it away to you.
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All you have to do is click to join.
What our members say:
"The accountability from like minded men focused on self-improvement and classical style is helping me meet my goals consistently. There is no other place like it for men seeking a gentlemanly lifestyle; best investment I have ever made in myself.”
Keith Kocher, New Mexico
Here's what will change for you when you join...
Day 1
Network +
roadmap
From day one, you'll get access to your new private network so you can introduce yourself to the group and begin connecting with like-minded men.
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You can also take your first step on our Modern Gentleman Blueprint, which will teach you how to build the habits and discipline of a gentleman.​
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You'll also receive a personal welcome from James.
Week 1
Conversations +
challenges
You'll attend your first group call with James and begin forming closer connections with the other members both in the community forum and via direct message. ​
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​You will have completed the first module of the Modern Gentleman Blueprint, and feel a renewed sense of self-respect and confidence as you begin to make simple yet powerful changes to your daily living.
Month 1
A noticeable
shift
Before your first month is up, you will notice a significant improvement in your habits, presentation, and confidence. ​
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Coworkers, women, friends and family will also notice a real improvement in the way you carry yourself.
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You will have completed your first challenge, which will help you implement your new positive qualities in the real world.
Month 3+
The life of a
modern gentleman
The skills you've built up will result in significant life changes. For our members, these have included starting businesses, losing 30lbs, or getting first-ever girlfriends. ​
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You will likely have met up with another like-minded member of the Gentleman's Institution in real life or formed a strong accountability partnership online.
"Mr. Lawley has become a kind of missionary, and the gospel he preaches is based on a revelation. Well-tailored, tasteful clothing and good manners, he says, 'Can be a gateway to personal transformation.'"
NEW - Gentleman's Interactive Map
Once inside, you'll get instant access to an interactive directory of like-minded gentlemen in your area and around the world.
Locations are anonymized to the radius of 10 miles, so it's privacy-secure. It's simply the easiest way to connect with new friends you've ever found.
You will master these 4 key areas of the modern gentleman's life
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Your life after joining the Gentleman's Institution
You will achieve:
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A sense of direction and purpose
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Positive habits and the discipline to stick to them
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New like-minded friends
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Social confidence and communication skills
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A body you can be proud of
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The confidence to get that promotion, or start your own business
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Others will begin to see you as a leader, not a follower
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A better dating life and more attraction from women (including your current partner)
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How do I know this?
Because this is exactly what has happened to the dozens of men who have come on board already.
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Now, it's your turn.
When you enroll, you get access to:
What's included?
Modern Gentleman Blueprint
The step-by-step roadmap you've been missing, filmed and guided by James
Private Community Forum & Messaging
High-caliber men walking the path alongside you. Brotherhood, accountability, and structure.
Weekly Live Coaching Calls
Held twice a week, to deepen your understanding, connect with the other men, share wins, and get real-time feedback
Opportuities to connect in-person
You can see where other members are located using our interactive map and you'll have
access to private meet-ups and masterminds with James
Regular Missions & Challenges
Action-based assignments to build your habits, character, and confidence with added accountability and motivation
Leaderboard + Check-Ins
Earn points, rise in ranks, and track your growth with gamified accountability
Here are two members of the Gentleman's Institution I recently met up with for Old Fashioneds and steaks.
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Groups like this are emerging accross the world thanks to the Gentleman's Institution, and I can't wait for you to be a part of it.
"One of the most effective things you can do is join a culture where you desired behavior is the normal behavior."
- James Clear, Atomic Habits.
Nothing sustains motivation better than belonging to a tribe.
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Until now, you've been on your own.
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This is your chance to join an organization that will help you become the best version of yourself.
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It is friendship and community that embed a new identity and lead to lasting change.
The alternative is clear
You're already living it.
As long as you keep going down this path alone, you'll always be missing something incredibly powerful.
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I believe Napoleon Hill said it best:
"In every instance where you find a man of outstanding achievement in any calling, you will find that he has been a success as a result of a mastermind alliance."
I was once in your shoes
Just a few years ago, I was isolated, stuck, and lacking a clear direction. I remember how near-impossible it was to:
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Find and connect with like-minded men
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Discover a career that felt fulfilling and worthwhile
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Build healthy habits and resist distractions and temptations
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Navigate the modern dating scene and find a loving girlfriend
The Gentleman's Institution is the community and the resource
I wish I'd had.
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No more going at it alone
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No more guesswork or steps in the wrong direction
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The support and brotherhood every man needs
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The Gentleman's Institution is the result of not only years of personal work but also the collective experiences of the dozens of men who have invested into this process and helped me develop a system and a structure that creates powerful change.
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I'm not a guru, messiah, or know-it-all. I'm a guy who took a look in the mirror one day and decided: "I'm going to be the best man I can be," and made some big improvements.
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I'm still on the journey to be better - I simply invite you to come on this journey with me and a solid group of other men who will have your back and hold you to the standard you deserve.
We've done the hard work for you.
Now it's your time to step into a better future.
I do not claim that the path forward will be the easy way.
But the riskiest decision you could make is to stay exactly where you are.
FAQs
Do I need to be in the USA?
No, we have members all over the world, including Canada, Europe, Australia and beyond. You get access to the same benefits regardless of where you are.
How much is it?
The first month of the Gentleman's Institution is just $1. By signing up, you will be enrolled into an automatic subscription at $149 a month, which begins 30 days from the date you joined.
Can I cancel anytime?
Yes. You cancel and end your subscription at any time by emailing james@gent-z.com
When are the calls?
Our group calls are hosted twice a week on Saturdays at 12pm Eastern Standard Time /6pm Central European Time and Wednesdays at 7pm Eastern Standard Time/1am Central European Time. That way, members in all time zones can attend at least one call a week.
What if I don't have the time?
This experience is designed to fit into your existing life, not take time away from it. Put what you learn here into practice in the real world and get the support you need from the group, it's that simple. You do not need to spend more than 1-2 hours a week logged in to see serious change.